Each year, hundreds of women across Brazil prepare themselves to apply for one of the country’s most famous and intriguing competitions. Celebrating the nation’s most admired physical asset, the Miss Bumbum competition seeks to find the woman with the best butt in Brazil.
There are certain criteria that must be met, such as specific size – this year, 42.1 inches – a smooth texture, and a firm, uplifted look. The award is R$50,000 (about $15,000) in advertising contracts. Last year’s winner of 2016 was Erika Canela from Bahia, the 20-year old representing the first black woman to win this Brazilian beauty pageant. This year, the online voting will begin in August, which invites the Brazilian population to select their 15
The Miss Bumbum competition highlights an interesting feature in Brazil – the butt is something of an integral part of the country’s culture, representing Brazilian sexuality and societal beauty ideals. Whereas boobs tend to be the source of admiration in countries such as the UK, US, and Canada, where newspapers such as the British tabloid The Sun have topless girls on page 3, it’s all about the bums in Brazil.
There are several women in Brazil that have achieved elevated fame for their ample behinds. Andressa Soares is a Brazilian celebrity famous for her large butt, which has given her the nickname Watermelon Woman. This has led her to Playboy deals and other
Gretchen and Rita
The butt has been a recurring theme throughout Brazilian music and literature. The acclaimed Brazilian author, Jorge Amado, referenced women’s shapely behinds several times in his work. Those that know funk music – especially popular in Rio de Janeiro – will have heard references to the butt in almost every song. A recent song by MC
The thin, thong-styled bikinis in Brazil are renowned all around the world. Yet it’s not just women that get subjected to butt discussions; men do too. During the World Cup held in Brazil in 2014, Hulk, the Brazilian midfielder became a trending topic on social media and it wasn’t for his football skills. It was his butt that stole the show.
It’s not just in Brazil where the butt has become a huge thing – recent pop stars such as Nicki Minaj and Kim Kardashian have been an important source of the growing desire to increase bum size. Whereas some of us
The beauty industry uses the Brazilian butt as a marketing tool across all segments of this area. The Brazil Butt Lift (not to be confused with the Brazilian
What gives Brazilians such a desirable butt may stem from the incredible ethnic diversity of African, indigenous, and European roots. In Rio de Janeiro, the outdoor and beach-centric lifestyle also plays an important role – Cariocas (people born in Rio de Janeiro) want to feel comfortable and feel they look good when they are on the beach on those tropical, sunny days. As a result, working out, exercise, and sports are an integral part of life, all of which helps towards developing a shapely rear. Defining why Brazilians
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